Analyze--Visualize

We are devoted to providing software for the
efficient analysis and visualization of your data.

Company History

WRC Research Systems was founded in 1991 and incorporated in 1996. In the early 90s we developed a proprietary tracking and advertising modeling system that went into use on multiple continents. That tracking system evolved into our current BrandTrend DM. Our flagship product, BrandMap, was developed in response to a need for instant creation and visualization of perceptual maps. (Back in the day perceptual map analysis and production could easily involve three or four separate departments!) BrandMap was initially sold to the public beginning in 1994, as an Excel add-in, and was soon in use around the world. BrandMap 11 is now a multi-platform fully independent application for the production and analysis of perceptual maps and other charts.

Clients and Categories

Our clients vary from huge multi-nationals to one person consultancies, from practically every continent, and in thousands of locations across the world.